Frequently asked questions regarding promotional merchandise.

Sometimes the promotional merchandise industry becomes wrapped up in itself with regards to assumptions about the levels of understanding of the end user. Jargon becomes the norm and sometimes we need to step back and ensure our clients really understand what we are talking about.

What is origination?
Origination is the set up of the equipment for the job; to produce the screen in the screen printing process or to produce the disk for embroidery, it is an industry standard charge.

How should I provide artwork?
Suppliers can accept artwork in a majority of formats including EPS, PDF, Coral, Quark and Illustrator. However, if you do not have artwork, very often they will be able to advise and produce print ready artwork to your requirements, at minimal cost.

How accurately will my colours be reproduced?
There will always be endeavour to match the colours as accurately as possible. However print colours and shades will vary depending on the material, surface and texture being utilised.

What types of branding are available?
Screen printing: Used on pens, flat plastic items and PU, as well as clothing, particularly T-shirts. Ink is applied to the product by pushing it through a stencil (screen) containing your design.

Tampo (or Pad) Printing: An ink applying method, but used to especially good effect on odd or curved shapes. An increasing popular method due to the flexibility and number of products it can mark. Ink is transferred onto product by way of a rubber pad.

Engraving: Used most commonly on crystal, glass and metal products to achieve a quality, lasting finish. Laser engraving is now widely regarded as the most accurate and economical way of reproducing fine design work, although machine engraving may still be used to excellent effect.

Blocking: Used to brand leather goods in particular. A metal block (die) is pressure stamped onto the product, usually with a gold or silver foil, to leave a lasting impression of your design. Alternatively, the process can be performed without foil, just leaving your design in plain relief. This is known as Blind Embossing.

Embroidery: This is a great way to achieve quality personalisation on most clothing and headwear. The modern machinery offering speed and multiple colour possibilities, more customers are selecting this method of personalisation to great effect. A typical design is based on a stitch count of around 5 to 10,000 stitches.

Die Stamping: Usually used on metal products like stainless steel or similar products. Like blocking, metal die is pressure stamped onto your product leaving an impression of your design. It can be left plain or filled with colour.

So, as ever, our advice at Code Promotional Merchandise is to never assume the level of knowledge of your customer and always ensure that there adequate explanation of the process when you quote. That way, there will be no hidden surprises for you or your customer!

About The Author
Ian Feingold is a Director of Code Promotional Merchandise, an online supplier of promotional products and business gifts to businesses, charities and public sector organisations with products including promotional pens, promotional mugs, promotional umbrellas, promotional desk top items and eco friendly promotional giveaways.