For any business, contacting your potential customer at the right time in the right manner is one of the most difficult quandaries they face. And, of course, all suppliers of promotional merchandise face the same issue. At Code Promotional Merchandise, we have tried to take a different approach by focusing on brand awareness in the right places.
For the vast majority of businesses there will be no dedicated marketing manager or marketing officer. So it could be down to a variety of individuals who could be left in charge to ‘find me some promotional products to giveaway at that exhibition’ or ‘this Christmas, let’s give our best customers a nice corporate gift’. So we have tried to put ourselves in their shoes and targeted the Search Engines with the key phrases that they may use to search. For example, promotional merchandise, promotional products, cheap metal pens etc.
But there is also a place for well targeted e-shot activity. The lesson here is don’t try and hide what you are selling. Make sure the subject line gives a strong indication of what you are trying to sell...there is nothing worse than an email that mis-represents the content. Sure, the recipient might open it but you will have lost their trust if they perceive the subject line to be a lie and you’ll just go on their blacklist. Put yourself in their shoes. Is a price led offer best? Or should you show a range of options? Maybe you can focus on a theme eg seasonal, sports event, popular culture.
There is now doubt that promotional merchandise does play a part in the marketing activities for businesses. Whether it’s a promotional mug, a branded pen or a printed mousemat the industry is still showing signs of growth even during economic downturns because it’s cost-effective, flexible and easy to produce. The key is take a softly-softly approach to marketing it, be honest about its capabilities and let your customers come to you when the time suits them.
For the vast majority of businesses there will be no dedicated marketing manager or marketing officer. So it could be down to a variety of individuals who could be left in charge to ‘find me some promotional products to giveaway at that exhibition’ or ‘this Christmas, let’s give our best customers a nice corporate gift’. So we have tried to put ourselves in their shoes and targeted the Search Engines with the key phrases that they may use to search. For example, promotional merchandise, promotional products, cheap metal pens etc.
But there is also a place for well targeted e-shot activity. The lesson here is don’t try and hide what you are selling. Make sure the subject line gives a strong indication of what you are trying to sell...there is nothing worse than an email that mis-represents the content. Sure, the recipient might open it but you will have lost their trust if they perceive the subject line to be a lie and you’ll just go on their blacklist. Put yourself in their shoes. Is a price led offer best? Or should you show a range of options? Maybe you can focus on a theme eg seasonal, sports event, popular culture.
There is now doubt that promotional merchandise does play a part in the marketing activities for businesses. Whether it’s a promotional mug, a branded pen or a printed mousemat the industry is still showing signs of growth even during economic downturns because it’s cost-effective, flexible and easy to produce. The key is take a softly-softly approach to marketing it, be honest about its capabilities and let your customers come to you when the time suits them.
